At the Riyadh Date Festival, Milaf Cola—dubbed the first date-based soft drink in history—was formally introduced.
A major step toward healthier and more sustainable drink options in the beverage sector, this unique beverage was created by Thurath Al-Madina, a Public Investment Fund subsidiary, with the goal of combining health advantages with refreshment.
Premium dates, renowned for their natural sugars, fiber, and vital minerals, are the primary component in Milaf Cola. Because of this, the beverage is a better substitute for conventional sodas, which frequently have a high sugar content and minimal nutritional value.
from an emphasis on environmentally responsible methods, the soft drink is made from dates that are procured locally and complies with international food safety requirements.
