The meal delivery company was applauded by the nonprofit meal Allergy Research & Education (FARE) for agreeing to remove footage of a guy experiencing a peanut butter allergy.
Uber published the modified advertisement but refrained from making a statement.
One of the most prominent marketing events of the year is the Super Bowl.
The American football championship, which is played later on Sunday, draws tens of millions of viewers, and the commercials that run during the game are usually costly and scheduled months in advance.
This week, Uber began promoting its video on the internet.
The one-minute commercial uses the slogan “Don’t forget to remember Uber Eats” to recount stories of people missing important details.
The tale of the guy who ate peanut butter without realizing it contained peanuts was first published alongside other celebrity memory lapses, such as Jennifer Anniston’s inability to recognize her Friends co-star David Schwimmer and Victoria Beckham’s inability to recall the name of her former band, the Spice Girls.
“Remember when you used to be a Pepper Lady?” Says Mr. Beckham.
Food allergies are serious conditions, and FARE and other allergy organizations felt that the advertisement was “inappropriate” in its juxtaposition of food allergies and jokes.
Ms. Poblete said on Friday that she had spoken with the corporation, and that they had assured her that the mention of the peanut allergy will be removed. She commended the business for having listened.
“I want to thank you, our community, for speaking up so that our voices could be heard as we change the way life-threatening food allergies are perceived,” she said.
Uber’s advertising development partner, Special Group, did not reply to a request for comment.
Uber received positive feedback on social media for responding to allergy activists so quickly, but the embarrassing last-minute correction seems like something the firm would rather to forget.
