2019 Tory voters will either abstain from voting in the next election or flock to at least four opposition parties due to a deep dissatisfaction with the status of the nation and weariness after years of Tory disarray.
For Conservative headquarters and campaign manager Isaac Levido, this group—which includes people who identify as swing voters and others who claim to have supported the party their entire lives—is crucial to the outcome of the next election.
We discovered that slightly more than 20% of Tory voters will immediately convert to Labour, and members of The Voters Panel—a digital community group created today by News and YouGov—have a clear understanding of what Labour stands for.
