This month, the company reported to investors that it was implementing digital menu displays in its eateries and that it planned to begin testing functionalities “like dynamic pricing” in the early part of 2019.
The practice of abruptly altering listed pricing is referred to by the phrase.
The ideas were met with criticism and charges of “price gouging” quite fast.
Wendy’s stated in a statement on Tuesday that increasing “more flexibility to change the display of featured items” was one of the objectives of the digital menu boards, which also included offering promotions during quiet times.
“This was misinterpreted in some media sources as a desire to increase prices during our peak demand period.
