In the advertisement for the thinnest iPad ever, musical instruments, books, paint cans, cameras, and other creative equipment are crushed in an industrial press.
The top of the machine is raised to reveal the new iPad after an arcade game machine, an old-model TV, a record player, a metronome, and a plethora of other symbols of creation have been smashed to smithereens between two slabs of metal.
The 1972 hit song All I Ever Need Is You by Sonny & Cher serves as the background music for everything.
“Introducing the new iPad Pro. Just think of all the things you could create with it.” Along with the advertisement trailer, Apple CEO Tim Cook posted the news.
People protesting the crushing of artistic pieces rapidly filled the answers.
Retweeting the post, Hugh Grant added, “The annihilation of the human experience.” With thanks to Silicon Valley.”
“The symbolism of indiscriminately crushing beautiful creative tools is an interesting choice,” a person commented.
