Reform UK, whose support leans slightly older, has the most followers on the newest and buzziest social media platform—125,500—slightly more than Labour (108,500).
However, others are quickly catching up, and their use of it tells us a lot about one of the few places in this election where influence cannot be bought with money: a crucial digital battleground.
since this is uncharted ground. “It’s important to remember that the three main political parties are relatively new to the scene,” says Kate Dommett, a University of Sheffield professor of digital politics.
Prior to the election announcement, no significant party had a significant TikTok following. They’re racing to construct them now.
Labour has achieved success through frequent video posting and the use of quick-thinking memes, such as this one that has received millions of likes.
In contrast, the Conservatives have only released eight films online, most of which feature prominent party members speaking in front of the camera.
Or contrast that with the Liberal Democrats, who just opened a TikTok account on Tuesday and have a similar heavy-metaphor approach to Labour.
Why is that relevant?
Sean Topham says, “I’d put everything into organic TikTok content.” “I believe that has the highest chance of penetrating.
