Many businesses rely on that dopamine rush that comes with making a purchase, and quick fashion brands appear to know this better than anybody else.
But this is bad for the environment in addition to our pocketbooks.
In the concluding installment of the Money blog team’s series on the psychology of shopping, we chatted with fair fashion activist Venetia La Manna (@venetialamanna), who promotes a more environmentally friendly way of making clothes, about the subtle tactics fast fashion retailers employ to encourage consumers to spend, spend, spend.
Always rushing, and with slick flooring
Fashion brands employ a lot of strategies that entail making consumers feel pressured to buy.
According to Ms. La Manna, social media pages and websites are designed to appear “very immediate,” which makes us “always feel like we have to buy something before it’s gone” and prevents us from pausing to consider if we really need to buy something.
