The Danish toymaker released half-year data and said it was still on schedule to fulfill its 2032 goal of eliminating products that damage the climate from its lines.
It was disclosed that during the first half of 2024, 22% of the resin used in its bricks came from recycled and renewable sources, an increase from 12% in 2023.
Lego noted that its increased investment in sustainable resin sourcing was made possible by its better-than-expected profitability.
It was disclosed that during the first half of 2024, operating earnings increased by 26% to 8.1 billion Danish Kronere (£920 million).
That followed an increase of 13%.
driven by sales to consumers in the major European and American markets.
It is acknowledged that no strategies are in place to increase pricing in order to shield the business’s profit margin from rising input expenses.
With this update, the company’s attempts to go green have advanced even further. Initially, it had trouble locating appropriate and sustainable alternatives for its manufacturing operations.
