In an effort to demonstrate that it can stay competitive in the race for generative AI, Apple has introduced its iPhone 17 lineup, which includes the thinnest smartphone to date.
The White House is pressuring the business to lessen its reliance on Chinese manufacturing, and investors are doubting if Apple is really prepared for the AI era. Despite these constraints, the Silicon Valley behemoth staged its annual iPhone announcement event.
President Donald Trump’s high tariff policies present further difficulties for the business. Since the Republicans took office in January, Apple’s stock has fallen by over 3%.
In light of this, Apple is placing a wager on a device that it believes can reverse the pattern of people holding onto iPhones and start a super-cycle of iPhone purchases.