After appearing in an award-winning Brazilian soap opera, Pakistan’s famed Himalayan Pink Salt has gained popularity on a global scale.
At the Women in Agritech – Global Summit of Women in Agribusiness and Biotechnology, which took place in Belgium from September 24 to 27, the soap was given the Global Innovation Award.
With the natural salt once again grabbing attention for its purity and mineral richness, the accomplishment underscores Pakistan’s expanding position in the global wellness and beauty markets.
Award-winning invention: Pakistani and Brazilian fusion
The winning product, a soap made in Boa Vista, Roraima, Brazil under the Savana Amazônica brand, blends Pakistan’s Himalayan Pink Salt with Amazonian biodiversity.
