YouTube Focuses on Reducing AI Slop in 2026
YouTube CEO Neal Mohan said that reducing “AI slop” and spotting deepfakes are top priorities for the platform in 2026.
“Detecting what’s real versus AI-generated is becoming harder,” Mohan wrote in his annual letter. “This is especially critical when it comes to deepfakes.”
Tackling Low-Quality AI Content
AI is now shaping almost every aspect of technology. YouTube is seeing a surge in videos created by AI. The term “AI slop” refers to low-quality AI content spreading across social media.
Mohan said YouTube is improving systems that have already reduced spam, clickbait, and repetitive content. The platform also clearly labels AI-generated videos and requires creators to disclose altered content.
Deepfake and Likeness Detection
YouTube is expanding “likeness detection,” which flags when a creator’s face is used without permission. This feature is rolling out to millions of creators in the YouTube Partner Program. Harmful synthetic media that violate guidelines are removed automatically.
Supporting Creators with AI Tools
YouTube sees AI as a tool, not a replacement for creators. More than 1 million channels used YouTube’s AI creation tools daily in December.
Creators can now use AI for Shorts, games, and music projects. Mohan described creators as “the new stars and studios” who are pioneering new formats and producing high-quality content.
The company is also expanding ways for creators to earn, from shopping and brand deals to fan funding features like Jewels and gifts.
Prioritizing Kids and Teens
YouTube plans to make the platform safer for kids and teens. Parents will be able to set up and switch between accounts more easily.
Since 2021, YouTube has paid over $100 billion to creators, artists, and media companies. Analysts estimate that if it were a standalone business, YouTube would be worth $475–$550 billion.
