Gen Z fitness fans are becoming more interested in Hyrox. This high-intensity race combines strength training and running. Many participants travel long distances and invest significant sums of money to compete.
Evgenia Kóroleva is the founder of ONE LDN Gym. She has competed in Hyrox races in 12 cities across six countries. Her biggest expenditure was PS2,000 to attend the World Championships held in Chicago. A weekend race trip usually costs between PS500 and PS1,000. This includes travel, accommodation, tickets and other expenses.
Koroleva believes that the attraction of Hyrox is its addictiveness. Many people sign up to do more races after they have completed one. They are motivated by their own competition.
Many competitors believe that the cost is higher because of the venue rental, the equipment and the judges. Fitness has become part of Gen Z’s lifestyle. Strava reports that a third (33%) of Gen Z plans to spend more on fitness, and often prioritizes gym clothing over social activities.
It is not for everyone. Critics point to the costs involved and the dangers of overtraining. The exercises are suitable for all levels and do not require any technical knowledge.
Hyrox is a fitness brand that has created an international culture of dedication, travel, and competition. Exercise is not optional for Gen Z. It’s a part of who they are.
