A new face for a global youth brand
American Eagle has named football star Lamine Yamal as its new global brand ambassador. The move shows the brand’s growing focus on sport, youth culture, and global influence. The partnership will officially start in summer 2026 and will last for five years.
This announcement comes after American Eagle’s recent high profile fashion campaigns. Now, the company is clearly turning its attention toward football and its massive worldwide fan base.
Lamine Yamal brings sport and style together
Lamine Yamal, who plays for FC Barcelona and the Spanish national team, said he is excited about the partnership. He shared that fashion is a big part of his life away from football. According to him, American Eagle allows him to express his energy and personal style in a natural way.
For American Eagle, Yamal represents a new generation. He moves easily between sport, fashion, and culture. That mix fits perfectly with where the brand wants to go next.
What the partnership includes
The agreement goes beyond simple advertising. It will feature several international campaigns, special product collaborations, and limited edition releases. This makes it American Eagle’s first long term partnership of this scale.
By working with a young athlete who already has global reach, the brand aims to stay relevant and connected to younger audiences around the world.
Why football matters to American Eagle
Jennifer Foyle, president and executive creative director of American Eagle and Aerie, explained the decision clearly. She said sport plays a major role in youth identity, and football stands above all as a global game.
She added that this partnership places American Eagle at the center of football culture. At the same time, it strengthens the brand’s connection with its community and loyal customers.
A brand with global reach
American Eagle Outfitters was founded in 1977 by brothers Jerry and Mark Silverman. The company is based in Pittsburgh and has grown into a leading name in casualwear and denim.
Today, the brand operates around 1,200 stores worldwide. With this new partnership, American Eagle is showing its intent to stay connected to global trends and rising icons.
