Apple plans a major Siri overhaul
Apple plans to redesign Siri later this year by turning it into a built-in AI chatbot, according to a Bloomberg News report. The move marks Apple’s first step toward offering a full chatbot experience across its devices.
A new chatbot called Campos
The chatbot, known internally as Campos, will be built directly into the iPhone, iPad, and Mac operating systems. It will replace the current Siri interface. People familiar with the plan said the new system will feel more conversational and flexible.
Push to catch up in AI
This update plays a key role in Apple’s effort to close the gap with other major tech companies in artificial intelligence. Apple launched Apple Intelligence in 2024. However, users gave the rollout a muted response. As a result, the company is now shifting its approach.
Partnership with Google
Earlier this month, Apple reached an agreement with Google to use its Gemini AI models for Siri. This deal benefits Google, which also makes its own smartphones. Campos will run on a more advanced version of the Google model. Inside Apple, teams refer to it as Apple Foundation Models version 11. The model is said to be similar in capability to Gemini 3.
Features and release timing
The chatbot features will arrive later this year. Campos will support both voice input and typed text. Apple plans to make it a central feature of its next operating system updates.
Other AI projects in the works
Separately, The Information reported that Apple is working on an AI-powered wearable pin. The device may include cameras, microphones, a speaker, and wireless charging. If development stays on track, Apple could release it as early as 2027.
Apple did not respond immediately to requests for comment on either report.
