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Reading: Asda, ASOS, and Boohoo ink new deals, while CMA calls on the apparel industry to reevaluate “green” claims and practices.
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Baner Club > Blog > Business > Asda, ASOS, and Boohoo ink new deals, while CMA calls on the apparel industry to reevaluate “green” claims and practices.
Business

Asda, ASOS, and Boohoo ink new deals, while CMA calls on the apparel industry to reevaluate “green” claims and practices.

Following the signing of a new deal by three fast-fashion companies, the competition authority in the UK has asked fashion manufacturers to provide accurate information about how environmentally friendly their products are.

Last updated: 2024/03/28 at 9:28 AM
Published March 28, 2024
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Because of worries about how products were marketed as eco-friendly, Asda, the Competition and Markets Authority (CMA), and Boohoo launched an investigation.

Statements regarding the composition of the fabric must also be precise and unambiguous; for example, the percentage of organic or recycled fibers must be made plain.

Companies must specify the minimal standards for things to be included in a collection if the brand has a line of clothing that is intended to have a lower environmental impact than other products.

For example, minimum percentages of recycled material ought to be specified.

Fashion brands should have a clear, verifiable plan supporting any environmental goals they set, one that makes the goals accessible to buyers and provides further information on them.

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admin March 28, 2024 March 28, 2024
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