Caroline Scheufele, Chopard’s co-president and artistic director, has opened the first Caroline’s Couture pop-up boutique in Geneva. Located on Rue Robert Céard II, the boutique not only showcases the brand’s couture line but also displays Chopard’s Haute Joaillerie pieces. This allows visitors to get a close-up look at the craftsmanship behind each creation.
Caroline’s Couture: A Personal Touch
Chopard, founded in 1860, is a Swiss luxury house famous for its jewelry and watches. In 2023, Caroline Scheufele, who oversees all artistic creation, launched Caroline’s Couture. The line focuses on made-to-measure pieces, which are available by appointment or at private events. Each piece reflects traditional haute couture techniques, including embroidery from India, Swiss guipure lace, and fine Italian fabrics.
Highlights from 2025
This year, Caroline’s Couture had several standout moments. First, the Insofu capsule collection debuted at Hôtel Chopard Place Vendôme in Paris. It featured five looks inspired by the Insofu emerald, along with 18 Haute Joaillerie pieces.
Next, at the Cannes Film Festival, the collection drew inspiration from the cosmos. It was showcased on the Chopard rooftop at Hôtel Martinez. Later, in September, New York Fashion Week presented designs inspired by the Ice Cube collection. Swiss artisans from St. Gallen created a bespoke guipure lace technique specifically for the event.
Visiting the Geneva Pop-Up
The 90-square-metre Geneva pop-up offers visitors a chance to experience Caroline’s Couture firsthand. Moreover, guests can explore these exclusive creations while immersing themselves in Chopard’s heritage. The boutique is designed to celebrate the brand’s skill, artistry, and savoir-faire.
