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Reading: Crying horse toy goes viral in China before Lunar New Year
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Baner Club > Blog > Business > Crying horse toy goes viral in China before Lunar New Year
Business

Crying horse toy goes viral in China before Lunar New Year

Last updated: 2026/01/27 at 4:07 PM
Published January 27, 2026
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3 Min Read
Crying horse toys go viral in China ahead of Lunar New Year
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A sad faced horse plush toy has taken over social media in China just weeks before Lunar New Year celebrations. With the Year of the Horse approaching, the unusual toy has become one of the most talked about seasonal items, especially among young workers.

Contents
Why young workers connect with the crying horseDesign, price, and lucky detailsMixed opinions from sellers

The toy comes from Yiwu, a major manufacturing city in eastern China. It was made by mistake when a factory worker stitched the horse’s smile upside down, giving it a gloomy and almost crying expression. The owner of the shop, Happy Sister, first thought the error would lead to complaints or refunds. Instead, the opposite happened.

Once photos of the unhappy looking horse spread online, demand exploded. Customers began sharing the image widely, saying the toy reflected how they feel in daily work life. Orders increased so fast that the factory had to raise production to keep up.

Why young workers connect with the crying horse

According to the shop owner, Zhang Huoqing, many buyers see themselves in the toy’s expression. She said young employees feel the crying horse represents the reality of modern work culture. Online jokes describe the toy as a worker’s face during office hours, while a smiling horse represents life after work.

This emotional connection turned the toy into more than a decoration. For many buyers, it became a symbol of stress, fatigue, and quiet humor. One shopper quoted by local media said the horse looked as pitiful as she felt at work and hoped it would carry away her frustrations in the new year.

Design, price, and lucky details

The plush horse is about 20cm tall and costs around 25 yuan. It is bright red, a color linked with luck and celebration in Chinese culture. A golden collar and bell hang around its neck, and the words money comes quickly are stitched onto its body in gold thread. These lucky elements make it popular as a Lunar New Year gift.

Reports say orders are now coming in from outside China as well, showing the toy’s appeal beyond local buyers.

Mixed opinions from sellers

Not everyone is impressed by the design. Another Yiwu shop owner described the toy as unattractive but admitted it delivers the kind of emotional value young consumers want today. She added that many young people go to work feeling low and instantly feel happy once they leave, just like the crying and smiling versions of the horse.

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zunaira January 27, 2026 January 27, 2026
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