Long Term Partnership Targets US and Canadian Growth
French Connection Group has announced a long term partnership with US fashion company G III Apparel Group to expand across North America.
Under the agreement, G III will develop and distribute men’s and women’s clothing, along with selected accessories, for the region. The deal takes effect at the start of next month.
French Connection says the partnership marks a key step in its growth plan and supports the long term vision set by its owner, MIP Holdings.
Using G III’s Retail Strength
The brand will tap into G III’s deep experience in the North American market. This includes its strong retail relationships and large scale distribution network.
French Connection believes the partnership will speed up its expansion, strengthen its position as a modern fashion brand, and support wider global growth across key markets.
Leadership Backs the Strategy
French Connection chair Apinder Singh said the company has focused on rebuilding and repositioning the brand since its takeover in late 2021.
He said the partnership with G III fits that strategy and offers a strong opportunity to grow in North America. Singh added that the deal reflects the brand’s push to increase reach and stay relevant with today’s consumers.
G III chairman and chief executive Morris Goldfarb said the company will use its strengths in design, sourcing, and distribution to build on French Connection’s brand history and connect with modern shoppers.
Navigating Tariffs and Market Pressure
French Connection is no stranger to the North American market, which remains one of the most valuable in global fashion. Still, current conditions make expansion challenging.
Higher tariffs on British goods and the risk of new trade measures have created an uncertain business environment.
Despite this, the company says it has managed the situation well.
Tariffs Not a Deal Breaker
Group operations director Simon Donoghue said US tariffs have become part of everyday business for international brands.
He explained that French Connection successfully worked through tariff challenges during 2025. While the costs and processes remain demanding, the company maintained steady sales and imports into the US.
Donoghue said the partnership with G III was planned well before recent tariff concerns. However, having a large operator handle production and sourcing should help protect the brand from future risks, whether related to trade or other market pressures.
