Living in Lowestoft on England’s east coast, she spent her early years exploring antique boats, canoeing, and spending time at the beach. However, the society her own children grew up in was drastically different—one of downloads, applications, and internet markets.
She didn’t take long to begin considering the value of practical money skills and financial knowledge.
When her two kids first started using iPods to download music from iTunes, she used to print an invoice each time a bill arrived in the mailbox. The bill would then get adhered to the refrigerator.
Louise would gesture to the fridge and subtract the amount they had already spent from their allowance when they came to her on the weekends to ask for pocket money.
“I was trying to make them understand that money has to come from somewhere, and it really doesn’t grow on trees,” she stated to the Money staff.
“I could go through the process of saying, well you’d normally get £5 but here’s what you’ve spent this week, so you only get £1.20.”
How the concept for GoHenry originated
At the kids’ football games and school pickups, Louise overheard other parents griping about their kids’ spending patterns.
A parent related how her daughter had spent £200 on an internet game called My Little Pony. Another was unsure of what.
