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Reading: Gold and Silver Prices Reach Record Highs as Investors Seek Safe Assets
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Baner Club > Blog > Business > Gold and Silver Prices Reach Record Highs as Investors Seek Safe Assets
Business

Gold and Silver Prices Reach Record Highs as Investors Seek Safe Assets

Last updated: 2025/12/22 at 9:57 PM
Published December 22, 2025
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Gold prices have surged to a historic peak, crossing $4,400 per ounce for the first time. The rise reflects growing investor demand for safe assets amid global uncertainty, easing interest rate expectations, and rising geopolitical tensions.

At the start of the year, gold was priced near $2,600 an ounce. Since then, a mix of global conflicts, trade pressure from US tariff policies, and expectations of future interest rate cuts have pushed demand sharply higher. Investors increasingly view gold as a hedge against financial instability.

Analysts note that expectations of further interest rate reductions by the US Federal Reserve have played a major role. Lower interest rates reduce returns on bonds and savings, prompting investors to shift toward commodities like gold and silver for protection and diversification.

According to BullionVault research director Adrian Ash, gold has gained more than 68 percent in 2025, marking its strongest annual rise since 1979. He highlighted ongoing concerns around trade disputes, political pressure on the Federal Reserve, and rising global tensions as key drivers of this rally.

Gold prices briefly reached $4,426.66 per ounce after breaking the $4,400 level. A weaker US dollar has also supported the rise, making gold more affordable for international buyers and further boosting demand.

Central banks worldwide have added to the momentum by increasing their physical gold reserves. Goldman Sachs reports that many countries are strengthening gold holdings to reduce reliance on the US dollar, manage economic risk, and stabilize reserves. Analysts expect this trend to continue into 2026.

Financial planner Anita Wright of Ribble Wealth Management explained that gold often reacts first when confidence in economic policy weakens. Investors turn to it as a store of value during inflation fears and uncertain market conditions.

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zunaira December 22, 2025 December 22, 2025
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Next Article Many business leaders shy away from being labeled woke. Some even see it as an insult. Mark Constantine, the co founder and chief executive of Lush, feels the opposite. He openly embraces the term and has built his entire company around those values. Lush is widely known for mixing activism with its colorful bath bombs. Over the years, the brand has taken strong public positions on issues such as trans rights, police accountability, and humanitarian crises. These choices are not side campaigns. They sit at the heart of the business. At 73, Constantine continues to guide the company using the same principles that shaped it from the start. What began as a small shop in Dorset has grown into a global brand with 869 stores and yearly revenue of 690 million pounds. Despite this scale, the company has not softened its stance to please everyone. Lush has often taken actions that many retailers would avoid. It stepped away from several social media platforms due to concerns about their effects on young people. More recently, the company closed its stores for a full day to protest against starvation in Gaza. These moves drew attention, but they also reinforced the brand’s identity. Constantine describes himself as a nerd who loves learning. His mornings begin early, filled with meditation, posture practice, and writing about birdsong. Still, his message to critics of his values is direct. If you oppose what Lush stands for, he says, the shop may not be for you. This approach stands out at a time when many businesses avoid cultural and political topics to protect profits. Brands fear backlash or lost customers. Constantine believes that avoiding values is a bigger risk. He points to Ben and Jerry’s as another company known for activism. However, he feels their decision to sell the business weakened their independence. In his view, once a company is owned by others, it becomes harder to protect its original mission. Ben and Jerry’s co founder Ben Cohen has said the sale was not a choice but a legal outcome of being publicly traded. He adds that the brand’s social mission was written into the agreement and expresses respect for how Lush continues to use its voice without compromise. For Constantine, staying independent means staying honest. To him, business success and social responsibility do not cancel each other out. They work best when they move in the same direction Lush Co Founder Embraces Woke Values as the Core of His Business Vision

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