Google is preparing to re-enter the smart glasses market in 2026, this time incorporating artificial intelligence (AI), after its first attempt with Google Glass ended unsuccessfully.
A Second Attempt at Smart Glasses
Back in 2013, Google launched Google Glass, a futuristic device with a small screen above the right eye. Despite generating excitement, its bulky design and privacy concerns led to its withdrawal in 2015, just months after the UK release. A later enterprise version ran from 2017 until 2023 but was also retired.
Now, Google is planning two versions of its new smart glasses: one without a display for AI-assisted interactions, and another featuring an integrated screen. While details are scarce, the first model is expected to arrive in 2026, with plans to integrate Google’s AI products like the Gemini chatbot.
The Competitive Landscape
Meta has already found success with its smart glasses, selling two million units by February 2025. Google faces the challenge of keeping pace, particularly as Meta leverages collaborations with luxury eyewear brands like Ray-Ban and Oakley. Market research firm Counterpoint Research notes that sales of smart glasses grew over 250% in the first half of 2025, boosted by both Meta and smaller competitors.
Lessons from Google Glass
The original Google Glass featured thin frames with a chunky right arm housing a camera and display. Users could take photos and interact with digital content, but privacy concerns, questions about utility, and style criticisms hindered adoption. Technology analysts, including Paolo Pescatore, believe Google must learn from past mistakes and capitalize on improved AI technology and market readiness.
Rory Cellan-Jones, former BBC Technology Correspondent, highlighted that wearable devices succeed only when they are powerful, attractive, and easy to wear. Today’s tech giants have made progress by partnering with designer eyewear brands and creating sleeker, more capable frames.
Remaining Concerns
Despite advancements, concerns remain about privacy, usability, and adoption. The challenge for Google will be balancing cutting-edge technology with comfort, style, and user trust, especially in a market now shaped by AI-powered competitors.
