Hermès leads luxury resale market with record value growth
Hermès has once again secured the top position for handbag resale value retention in 2025, according to Rebag’s latest Clair Report, reinforcing its status as the most resilient brand in the luxury secondary market. The report shows that Hermès handbags now retain an average of 138% of their original retail value, marking a 38% increase compared with 2024.
Notably, long-term data highlights the brand’s exceptional performance. A decade-long analysis of Birkin bags reveals that resale prices have climbed 92% since 2015, significantly outperforming Hermès’ own retail price growth of 43% over the same period. This gap underscores the Birkin’s reputation as both a fashion icon and a high-performing investment asset.
Goyard, Miu Miu and The Row follow closely behind
While Hermès dominates the rankings, several other luxury houses also posted strong resale results in 2025. Goyard secured second place with 132% value retention, reflecting a 28% year-over-year rise. The brand’s limited distribution and timeless appeal continue to drive demand in the resale market.
Meanwhile, Miu Miu achieved a notable milestone, climbing to 104% average retention, signaling renewed interest in the label’s distinctive designs. The Row, known for its minimalist aesthetic, recorded 97% retention, maintaining steady performance despite a softer overall luxury market.
Fine jewellery and watches show steady investment appeal
Beyond handbags, the Clair Report points to consistent strength in fine jewellery and watches. Van Cleef & Arpels extended its leadership in jewellery resale, achieving 112% value retention, largely driven by enduring demand for the Sweet Alhambra collection.
In the watch category, Rolex remained stable at 104% retention, with standout models delivering exceptional returns. The Submariner Hulk, in particular, reached an impressive 244% of its original retail price on the secondary market. By comparison, Cartier recorded 87% retention, reflecting more moderate resale performance.
Collaborations and nostalgia fuel renewed demand
The report also highlights how cultural moments and nostalgia continue to influence resale trends. The return of Louis Vuitton x Takashi Murakami sparked a surge in searches and pushed select styles beyond 130% of their retail value.
At the same time, renewed interest in early-2000s fashion boosted demand for iconic bags such as Balenciaga’s Le City, Celine’s Phantom, and Chloé’s Paddington, demonstrating how cyclical trends can revive legacy designs.
Why 2025 is a defining year for luxury resale
According to Rebag, shifting global tariffs and evolving consumer behavior have made 2025 a pivotal year for luxury resale. As primary market prices rise, more buyers are turning to the secondary market for both value and stability.
“Higher retail prices are pushing consumers toward resale, reaffirming its long-term strength,” said Charles Gorra, CEO and founder of Rebag. “The 2025 Clair Report highlights the brands that continue to demonstrate lasting value over time.”
Earlier this year, Rebag also expanded its reach by launching on Luxury Stores at Amazon, bringing pre-owned designer handbags, jewelry, and watches to a wider global audience.
