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Baner Club > Blog > Business > Prior to Valentine’s Day, cocoa prices reach all-time highs.
Business

Prior to Valentine’s Day, cocoa prices reach all-time highs.

Love may be in the air, but so is the aroma of uncertainty for chocolate enthusiasts worldwide

Last updated: 2024/02/13 at 2:16 PM
Published February 13, 2024
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2 Min Read
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As lovebirds prepare for a day filled with sweet gestures, a sobering truth lies in the background: rising cocoa costs are throwing a pall over Valentine’s Day chocolates.

In an unexpected development, cocoa futures finished last Friday at an all-time high of $5,888.00 a ton, leaving chocolate lovers stunned.

The spike represents a persistent upward trend, with prices more than doubling in the last year and increasing by almost one-third in the past month alone.

What’s causing the surge?

Chocolate manufacturers, who rely significantly on cocoa as a major ingredient, find themselves in a difficult situation. Because of the scarcity of cocoa, manufacturers have begun to explore prospective price increases for chocolate.

Hershey’s, a major player in the business, recognized the impact on a recent analyst call. CEO Michele Buck, speaking cautiously about the situation, hinted at the potential of altering chocolate prices, saying, “Historic cocoa prices are expected to limit earnings growth this year.”

The rise in cocoa prices is not an isolated incidence; it is closely tied to widespread infections and weather fluctuations in cocoa-producing regions.

Ivory Coast and Ghana, which account for 60 percent of worldwide cocoa output, are dealing with disease outbreaks in their farms.

The El Niño phenomenon has led to dry circumstances, aggravating the agricultural crisis.

As the chocolate business faces these issues, the future of cocoa prices is uncertain.

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February 13, 2024 February 13, 2024
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