The Committee of Advertising Practice (CAP), which oversees non-broadcast advertisements, has begun to tighten down on e-cigarette advertisers, admonishing them that it is illegal for them to promote vapes with nicotine that aren’t approved as medications on the majority of social media platforms.
Retailers are currently prohibited from selling single-use vaporizers to customers under the age of 18, and the devices are not allowed to be advertised to children or seen in nearly any media.
Therefore, on non-private accounts like Facebook, Instagram, or TikTok, companies or stores are not allowed to promote them in sponsored or non-paid postings.
Online vape advertisements are allowed in specific areas, including as on business websites, as long as they don’t target or appeal to minors. They are limited to factual statements regarding the merchandise.
In addition to stating that ignorance was not an acceptable defense, CAP claimed it had sent enforcement warnings outlining explicit regulations to vape producers and dealers. It also threatened to “apply sanctions” against those who were “unwilling or unable to comply.”
