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Baner Club > Blog > Business > The Body Shop’s ascent and decline.
Business

The Body Shop’s ascent and decline.

There once existed a beautiful storefront known as The Body Shop.

Last updated: 2024/02/13 at 9:13 AM
Published February 13, 2024
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2 Min Read
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There would be aisles and rows of interesting lotions, piles of colorful soaps, jars of sparkling bath pearls, and, on a Saturday, groups of youngsters spraying themselves stupid with White Musk eau de toilette testers.

Willy Wonka-style delight, The Body Shop was a popular attraction for kids in the 1980s and 90s.

Diane Wehrle, retail expert and CEO of Rendle Intelligence & Insights, recalled, “The Body Shop was the brand when we were young.”

“But for younger people, it is now the brand of their mum.”

Today’s Body Shop is experiencing a problem. Its third owner in seven years is anticipated to place the retailer’s UK operations under administration.

It is a bit early to tell what this means for The Body Shop’s 200 UK locations at this point, but it is safe to anticipate that many will have to close in order to save expenses, which will result in job losses.

It’s believed that Aurelius, the private equity firm that paid £207 million in November to acquire The Body Shop, made the snap judgment after the crucial Christmas shopping season saw subpar sales that continued into January.

Additionally, it’s thought that The Body Shop’s working capital was not as sound as first supposed.

Nonetheless, some would contend that

This has been coming for a while.
The Body Shop was formerly in the forefront of promoting ethical trade and cruelty-free cosmetics, but it seems that competitors in the natural and clean beauty market, like Lush and Neal’s Yard Remedies, have advanced.

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admin February 13, 2024 February 13, 2024
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