One of the CMA’s worries, it claims, is that suppliers are not incentivized to provide baby formula at competitive pricing.
A 25% price increase over a two-year period was previously detected by the Competition and Markets Authority (CMA), with only two businesses, Nestle and Danone, accounting for 85% of sales.
The watchdog has the authority to compel suppliers to produce information on pricing and other matters as a result of its decision to start a market study, which is scheduled to end in September.
In the past, the CMA has depended on voluntary submissions.
the extreme methods families were adopting to feed their infants due to high store pricing.
The increased expenses of manufacturing, encompassing ingredients and energy, have been attributed by formula manufacturers.
A month ago, a number of supermarkets reduced the price of Aptamil after Danone, the company that also manufactures the Cow & Gate brand, promised to lower prices for retailers by up to 7%.
