The report’s lead author, the University of Bristol, claimed that the gambling industry is “out of control” and that its current self-regulation is “wholly inadequate and tokenistic” in light of the sharp rise in gaming promotion.
Prominent specialists and policymakers are currently urging the government to give public safety first priority and make resolving the issue a primary priority.
Advertisements or logos associated with betting organizations that are shown during live Premier League match coverage are referred to as gambling “messages”.
According to a survey from the University of Bristol, throughout match coverage, football fans are exposed to messages on TV, radio, and social media.
Almost three times as many gambling messages as were recorded over the same period last year—roughly 30,000—were counted overall via various channels in a single weekend.
Results revealed that the amount of gambling messages more than tripled from 6,966 at the same time last year to 23,690 this year – a 240% increase – during live broadcasts of six Premier League games.
The number of gambling messages peaked in earlier research at almost 3,500 each match.
The researchers recorded 6,491 gambling messages during the West Ham United vs. Aston Villa game, or about 30 messages every minute.
