Carolyn Mair, fashion psychologist and author, explains how clothing can send strong emotional messages. Clothing can convey warmth, ingenuity, authority or innocence.
The fashion focus of this season was the highest yet. The viewers noticed that the outfits were part of their identity and turned clothing into a layer of gameplay.
Knitwear and Trust in The Traitors
Matthew, who is a faithful man, admitted that he had packed the jumpers deliberately. He had a simple plan. Anyone wearing soft knitwear will feel safe, and less likely to be a traitor.
Fiona, the traitor used a tactic similar to hers. The floral prints and soft fabrics of her dresses created an image of a mother. This visual message made her appear caring and not threatening.
Jumpsuits for Confidence and Distraction
The boldness of his outfits was not random. Later, he admitted that they were meant to divert attention from his facial expressions.
According to fashion experts, his clothing was playful and made him seem confident.
Color Psychology and Suspicion
Both Harriet, and Rachel were wearing red during a dramatic table discussion. Red is a color that stylists believe represents confidence, strength and control.
Rachel dressed in her finest clothes when feeling threatened. Looks became an emotional and visual way for Rachel to defend herself.
Fashion is a winning strategy
Leanne, the winner of this contest, understood how powerful perception is. Her military experience was hidden by a pink, bright suit. This choice caused others to underestimate her capabilities and intentions.
Also, comfort was important. When contestants look good and feel comfortable, experts agree they will appear more calm and trustworthy. This ease is often what shapes decisions and alliances.
