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Reading: Twitch users outraged as Amazon uses their content to train AI in opt-out feature
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Baner Club > Blog > Information Technology > Twitch users outraged as Amazon uses their content to train AI in opt-out feature
Information TechnologyTechnology

Twitch users outraged as Amazon uses their content to train AI in opt-out feature

Last updated: 2026/08/13 at 4:43 PM
Published August 13, 2026
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5 Min Read
Twitch AI training has sparked criticism after Amazon enabled content use by default. Here's what users can opt out of and what Twitch says.
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Users have taken issue with Twitch after learning that the well-known streaming service let their video to be used to train Amazon’s artificial intelligence models.

Contents
Twitch Faces Backlash Over Default AI Training SettingHow Twitch Users Reacted to AI TrainingHow to Turn Off Twitch's Generative AI Training SettingTwitch Users Question Amazon's Use of Data for AI Training

Twitch is owned by Amazon, and by default, a feature that permits the US tech behemoth to use viewer and artist data to train AI is enabled.

Twitch stated on Wednesday that users had the option to opt out of that, but the statement caused a controversy as several users questioned why it was permitted in the first place.

Twitch Faces Backlash Over Default AI Training Setting

Mike Minton, chief product officer of Twitch, stated that the company was “respecting” consumers by allowing them to opt out, but he acknowledged that data collection was done automatically since “if it’s opt-in, nobody would opt-in.” That’s the truthful response.

Minton stated during a livestream that customers who continue to opt in might have any of their channel video utilized for training, but the information gathered will not be resold to other businesses.

According to Twitch’s own FAQs about its usage of AI, users’ material may be utilized to train generative AI models if they do not opt out.

Artificial intelligence that produces original material, including text and graphics, is known as generative AI. Examples of the technology are chatbots like Google’s Gemini and OpenAI’s ChatGPT.

How Twitch Users Reacted to AI Training

For instance, Twitch stated that models that “refine models that create speech to text” may use an individual’s audio.

It claimed that this would enhance automated subtitles for both Amazon videos and Twitch streams.

Given that the functionality will ostensibly train Amazon’s AI models on the many video games played by streamers, some also wondered what the ramifications would be for game makers.

One broadcaster commented, “On by default is criminal…. the AI narrative push is so draining,” beneath a Twitch Support article on the feature.

How to withdraw
Twitch’s head of community, Mary Kish, demonstrated to viewers on the same broadcast how to turn off generative AI training via a user’s channel settings.

How to Turn Off Twitch's Generative AI Training Setting

If someone wants to disable it, they must go to their Streamer Dashboard’s Settings tab, choose the Security and Privacy tab, go to the bottom of the selections, and turn off “training for Generative AI”.

By doing this, Amazon will be unable to train its generative AI models utilizing streams, clips, photos, conversations, and other channel material.


Since then, several customers have reported that after turning off the option, they went back to the settings and discovered the function was back on.One remarked, “I went in, turned off the switch, left, and returned, but the switch is still on.”

According to Kish, gathering data for AI training has become commonplace in the industry.

Twitch Users Question Amazon's Use of Data for AI Training

Hundreds of people criticized the decision in the conversation section of the webcast.

A viewer wrote: “Nobody would opt in because nobody wants to feed AI with our creativity and content.”

According to another, Twitch has the “opportunity to set an industry standard” to oppose the gathering of data for artificial intelligence.

When Amazon started gathering data from Twitch viewers to build its AI algorithms is unclear.

During the webcast, Minton stated that he was unaware of what Amazon “has done in terms of model training and what they’ve used and not used,” as well as whether user data has previously been collected for training.

A variety of AI services are provided by Amazon, which purchased Twitch in 2014 for around $1 billion (£740 million).

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zunaira August 13, 2026 August 13, 2026
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