AI is being used by businesses more and more to rate applicants, scan resumes, and analyze candidates’ facial expressions and body language during video interviews.
This comes as recent data reveals that the UK is the second-most-used country in the world for artificial intelligence (AI) in human resources and recruitment.
In 2020, Anthea Mairoudhiou, a former makeup artist for MAC, lost her job due to the outcome of a video interview done by HireVue, a US-based recruitment company that use artificial intelligence (AI) facial analysis technologies to score applicants.
After being placed on furlough, employees of the company had to reapply for their employment, with the video interview serving as a component of the evaluation.
Despite receiving perfect evaluations for her work, Ms. Mairoudhiou was fired from HireVue due to unfavorable body language assessments.
Early in 2020, HireVue disabled the facial analysis feature from all new assessments in response to concerns expressed by a number of employees.
After filing a lawsuit against MAC Cosmetics’ parent firm, Estee Lauder, Ms. Mairoudhiou reached an out-of-court settlement.
Her health was affected in a long-term way by the event, nevertheless.
“I just thought it was the end of the road of that career, a career that I’ve worked really hard in,” she stated.
And that had a significant mental impact on me. I was quite disappointed and believed I was losing my mind.”
As to a November 2018 research conducted by the technology corporation IBM across 20 nations, 41% of companies utilize artificial intelligence (AI) to “improve recruiting and human resources”.
