Imagine scrolling through social media late at night, and suddenly, the ads feel uncannily familiar. They use your favorite colors, play music you love, and even mimic your writing style. Welcome to the future of AI-powered advertising.
Companies like Cheil UK, in collaboration with startups like Spotlight, are using AI to analyze online activity and craft ads tailored to individual personalities. By interpreting data from public posts, search histories, and even AI interactions, these systems adjust the tone, language, colors, and music in ads to match whether someone is introverted, extroverted, or has specific style preferences.
Unlike traditional advertising, which targets broad demographics, AI enables hyper-personalization for millions of users. Brands across retail, electronics, automotive, finance, and consumer goods are already leveraging this technology to deliver ads unique to each person.
Chris Camacho, CEO of Cheil UK, explains that AI allows brands to go beyond basic data like age and gender. “AI can explore your full digital footprint, from social media activity to online interactions, building a deep understanding of your emotions, mood, and personal situations,” he says.
Even without custom AI platforms, companies can use tools like ChatGPT to create tailored ad copy. Studies show that personalized messages based on psychological traits outperform generic ads—and users don’t mind if AI wrote them.
While AI advertising is still evolving, experts agree it’s shaping the future of marketing, reducing wasted ad spend and making campaigns more relevant, engaging, and efficient.
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