Apple may delay standard iPhone 18 launch
Apple may change its iPhone launch plan for 2026. The company will reportedly prioritize its three most expensive iPhone models. At the same time, it may delay the standard iPhone 18.
Nikkei Asia says Apple wants a flagship launch in the second half of 2026. This launch may include Apple’s first foldable iPhone. It will also include two premium non foldable models.
However, Apple may not ship the standard iPhone 18 until the first half of 2027.
Memory chip costs and supply issues push Apple toward premium models
Apple reportedly faces rising costs for memory chips and materials. Because of this, Apple wants to protect profits. It also wants to use production capacity more carefully.
The foldable iPhone adds another challenge. It needs more complex manufacturing. Therefore, Apple may reduce risk by limiting the number of models it launches together.
A supplier executive told Nikkei Asia that supply chain stability remains a major issue. The executive also said Apple’s marketing strategy played a role in the decision.
Strong iPhone demand supports Apple’s premium strategy
Apple recently beat Wall Street revenue estimates. Strong iPhone sales helped the company. China also showed a sharp rebound.
CEO Tim Cook told Reuters that demand for the latest iPhones was “staggering.” That demand may support Apple’s plan to push premium models first.
