Customers are receiving refunds from Kim Kardashian’s Skims for their $148 (£110) advent calendar, which has received harsh criticism on social media.
Although the accessories advent calendar promised “twelve days of fun surprises,” its contents—such as keychains and hair clips—have been ridiculed online, with some comparing them to items you might find down the back of a sofa.
Several media sources were informed by a Skims representative that “for some, calendar didn’t meet expectations” and that the company has “personally contacted every customer” to give a complete refund or credit to be used toward other items.
Skims Advent Calendar Sparks Online Mockery
According to Forbes magazine, Kardashian co-founded the shapewear and apparel company in 2019, which has made the reality TV star a billionaire.
When Skims raised millions of dollars in new fundraising in 2025, its valuation was $5 billion.
The contents of the calendar were likened to items “my cat collects from around my house” by a TikTok user named spicychathouse. “A bunch of stuff that Kim Kardashian was emptying out of her bedside table” is how another account described it.
Many reports claimed to have unintentionally constructed the Skims Advent calendar while cleaning out their own couches.
Advent Calendar Backlash Grows Online
According to Kate Vlietstra, senior director of food and drink at market research firm Mintel, “it is really interesting to see this kind of backlash.”We’ve seen a little more of that in recent years, especially with the social media unboxing trend,” she remarked.It implies that customers will unavoidably make purchases if they don’t feel the advent calendar is providing the value they had hoped for.
Helen Wing, head of innovation at market research firm Ipsos, stated that “the buzz around them has reduced a little bit” but that Advent calendars are still popular.
According to Ipsos research, individuals are willing to pay a little bit more for an Advent calendar, but the contents must be worth the price, she said.
Wing stated that the upscale department store is “very open about the value the contents” using a £285 advent calendar that Liberty marketed as an example.They’ll claim that the content is worth more than £1,000,” she stated.
“If you’ve got that reassurance when you’re making the purchase, particularly if it is for a gift, then it is important have some faith that the contents are actually going worth the money that you’re paying.”
What's in the Skim's advent calendar?
Day 1: Teddy bear key chain made of tartan
Day 2: Hair ties
Day 3: Ties your hair
Day 4: Hair clips with the Skims logo
Day 5: Squishy ornament with the Skims emblem
Day 6: Hair clips with the Skims logo
Day 7: Hair bands and beige elastic straps
Day 8: Hair clips with the Skims logo
Day 9: Keychain with the Skims logo comb
Day 10: Ties your hair
Day 11: Keychain for Skims
Day 12: Compact, furry mirror keychain
