Kim Kardashian’s shapewear brand, Skims, has reached a $5 billion valuation following a $225 million investment, including backing from a Goldman Sachs affiliate.
The company plans to use the new funding to expand globally and open more stores, with Kardashian emphasizing the brand’s ambition to innovate and lead the shapewear industry.
This funding round is among the largest for a U.S. consumer brand this year. Skims faces strong competition from established athleisure players like Lululemon and Alo Yoga but has steadily moved into the mainstream sports and athleisure market.
Celebrity endorsements—from the Kardashians to Megan Fox and Paris Hilton—have helped fuel the brand’s popularity.
Skims has also faced controversies, including criticism of its original name, Kimono Intimates, for cultural insensitivity, which led to the rebranding as Skims. Products like the head wrap designed for sleep have sparked debate, with opinions divided on whether they promote beauty innovation or unrealistic body standards.
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