Pop star Taylor Swift has asked the United States Patent and Trademark Office to reject a trademark application for the name “Swift Home.” She argues that the brand name could confuse shoppers and make them think she supports the company’s products.
The request targets a New York based bedding company called Cathay Home. The company applied to trademark “Swift Home” for its bedding line. It sells products through major retail stores across the United States.
Why Taylor Swift Opposes the Trademark
Swift’s legal team claims the branding style used for the word “Swift” looks very similar to her well known cursive signature.
Her lawyers state that the trademark may lead customers to assume she has endorsed or partnered with the company. They argue that the move attempts to benefit from Swift’s strong public image and brand value.
Swift is represented by TAS Rights Management LLC, the company that manages her intellectual property rights. The legal filing says the singer owns several federal trademarks that protect her name.
A History of Strong Brand Protection
These trademarks cover her full name, initials, album titles, and even selected song lyrics. By registering these marks, Swift keeps control over how her identity appears on commercial products.
Her team believes allowing “Swift Home” to move forward could weaken those protections. They say it may blur the line between official merchandise and unrelated products.
The trademark dispute will now go through the review process at the United States Patent and Trademark Office.
The case highlights how major public figures actively protect their commercial identity. In today’s market, a name carries serious financial value. For Swift, defending her brand remains a top priority.
