Although a debut date for the UK has not been announced, US buyers can pre-order the $3,499 (£2,749) mixed-reality device starting in mid-January. It is the company’s first significant new product release since the 2015 release of the Apple Watch. In June 2023, the headset was unveiled by the corporation following years of speculation throughout its development. However, problems have arisen since then. The Financial Times reports that Apple has cut its manufacturing estimates in half, from an estimated one million devices in 2024 to only 400,000 units. Apple revealed the device’s 256GB of storage in addition to the release date and also made it clear that the eye-tracking feature of the headset may work for people by monitoring just one dominant eye.