Tag: Starbucks Korea

Starbucks Korea to close stores briefly after public backlash over campaign Public outrage over promotional campaign Starbucks in South Korea faced strong criticism after a promotional campaign sparked anger. The campaign launched reusable cups linked to a product theme that many people said was insensitive. The timing coincided with the anniversary of the Gwangju Uprising, a tragic event where civilians were killed during a military crackdown. Nationwide apology and action The company operating Starbucks in South Korea, Shinsegae Group, responded quickly. It removed its country chief executive after the backlash. The chairman also agreed to take part in the training program. Starbucks Korea issued an apology and said it did not intend to cause public harm or discomfort. Stores to close for staff training All Starbucks stores in South Korea will close for three hours in the afternoon next Wednesday. They will shut at 3 pm local time and reopen the next day. This marks the first nationwide early closure since the brand entered the country in 1999. Employees will also take part in an internal learning session earlier in the week. The session will focus on historical awareness and social sensitivity through video based training. Government and public reaction South Korea’s president strongly criticised the campaign and called it inappropriate and offensive. Public protests took place outside several stores. The company also saw a noticeable drop in sales after boycott calls spread online. Background of the controversy The promotion featured a tumbler series described as having a large capacity. The branding and timing led to criticism because it coincided with a sensitive historical anniversary. Starbucks Korea later clarified that the product line was part of a wider campaign running over several days.
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Starbucks Korea to close stores briefly after public backlash over campaign

Public outrage over promotional campaign Starbucks in South Korea faced strong criticism…

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