The Fédération de la Haute Couture et de la Mode has announced a new partnership with Mercedes Benz, naming the German carmaker as the exclusive mobility partner of Paris Fashion Week. The agreement will run through all runway seasons held in Paris during the year two thousand twenty six.
A New Mobility Partner for Paris Fashion Week
Under the agreement, Mercedes Benz will provide official transport services for every Paris Fashion Week and Haute Couture Week event in two thousand twenty six. The partnership covers six major fashion weeks, including haute couture, womenswear, and menswear seasons.
The federation and Mercedes Benz confirmed that the carmaker will supply a fleet of vehicles to support guests, designers, buyers, and industry professionals throughout the year. The aim is to offer reliable and premium transport during one of the busiest fashion calendars in the world.
Mercedes Benz Replaces Citroën
With this deal, Mercedes Benz takes over from French car brand Citroën, which previously handled transport duties. In recent seasons, Citroën vehicles had become a familiar sight while ferrying editors, buyers, and VIP guests across Paris.
The change signals a new chapter for Paris Fashion Week mobility and marks the first time Mercedes Benz has officially partnered with the event in the French capital.
FHCM Role and Global Mission
The Fédération de la Haute Couture et de la Mode organises all six annual Paris Fashion Weeks. These include two haute couture sessions, two womens ready to wear seasons, and two menswear weeks.
Beyond event planning, the federation represents French fashion houses within the professional industry and before public authorities in France and across Europe. It also works to strengthen Paris’s position as the global fashion capital.
Mercedes Benz and Fashion Industry Ties
Mercedes Benz has played an active role in the global fashion industry since nineteen ninety five. The company has supported fashion weeks in several major cities by offering transport and mobility services.
Although the brand has long worked with international fashion events, this partnership marks its first official role as a mobility partner for Paris Fashion Week.
Focus on Guest Experience
Mercedes Benz said the partnership aims to enhance the experience of fashion week guests. The company stated that visitors will enjoy comfort, safety, and calm between shows through a chauffeur driven service.
According to the brand, the vehicles will offer a quiet and elegant space where guests can relax during busy schedules.
Launch and Upcoming Fashion Weeks
The partnership will debut during Paris Fashion Week Menswear for the fall winter collections, scheduled for late January two thousand twenty six. Mercedes Benz will provide a range of vehicle models for the event.
The remaining Paris fashion weeks in two thousand twenty six include the spring summer haute couture season, womens fall winter shows, mens spring summer collections, fall winter haute couture, and the womens spring summer season later in the year.
