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Reading: “I made £8,000 when I started in my 20s”: Why women are frequently better investors than men
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Baner Club > Blog > Business > “I made £8,000 when I started in my 20s”: Why women are frequently better investors than men
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“I made £8,000 when I started in my 20s”: Why women are frequently better investors than men

Last updated: 2026/08/11 at 5:34 PM
Published August 11, 2026
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6 Min Read
According to our research, males are drawn to the possibility of financial gain more easily. Female investors "appear more likely to connect investing with real-life goals, from building emergency savings to looking after children," according to Jemma Slingo, pensions and investment specialist at Fidelity International. It's crucial to keep in mind that, due to the ongoing gender pay discrepancy, women in the UK often have less money to invest than men. Investing "needs to do a better job of making investing feel accessible, relevant, and connected to people's own goals and values," according to Macdonald.Women's long-term financial stability and the UK economy would both benefit from addressing this.
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According to a recent research, women who invest their money receive somewhat greater long-term returns than males.

Contents
Women investors record higher returnsWhy are fewer women investing?Women Investors Earn Higher Returns Than MenHow Women Approach Investing DifferentlyWomen choose investments more carefullyWhy investing matters for women

However, according to a different study, just approximately 25% of women in the UK own equities, compared to over 40% of males.

We’ve examined the statistics underlying these patterns, which show some startling distinctions between the ways that men and women approach investment.

Women investors record higher returns

Teleri Evans started saving money in a Help To Buy ISA when she was 25. A few years later, she opened a Lifetime ISA for stocks and shares.

She saved £40,000 by the time she was 33, of which £8,000 came from investment returns.In order to save as close to the maximum £4,000 annually into a Lifetime ISA as possible, I saved aggressively and spent half of that time at my mother’s house,” she explains.

Earlier this year, the Cardiff government servant and her boyfriend used the funds for a down payment on a home.

According to a poll by consumer finance website Boring Money, only 26% of UK women invest, but that number drops to 23% for those under 45.

Why are fewer women investing?

On the other hand, 40% of males under 45 invest, compared to 41% of all men.So why do women invest at a lower rate than men?

Gillian Fleming, co-founder and managing director of UK-based Mint Ventures, a women-led angel investment organization, says it may be “largely attributed to culture”Historically, women have not held the balance of wealth and males have been more likely to make family financial decisions, but this is starting to change, she adds.

We also want to change the fact that women don’t typically talk about money and wealth development.

Women Investors Earn Higher Returns Than Men

Teleri claims to have observed a change recently. “Investing is definitely something that women are talking about more, which is always a good thing,” she asserts. “That’s the case with my friendship group.”

According to Fidelity International’s data, women who invest in equities and shares had cumulative returns of 50% over a three-year period, compared to 47% for males. Although the research can not pinpoint the cause of the discrepancy, why would that be the case?

Women purchase and sell their investments about half as frequently as males, according to Barclays statistics, which may be an indication of their somewhat greater long-term returns.

How Women Approach Investing Differently

According to Joanna Floyd, a business psychologist at London-based The Work Psychologists, this could be because women are more risk cautious and patient.

According to studies, male investors trade more than female investors in an attempt to increase their earnings, but women actually receive better returns, she claims.

The same constraint that prevents women from entering the market in the first place also benefits them once they do.

Beyond investing, women are more inclined to select certainty when presented with a financial risk, demonstrating this more conservative approach to risk.”We call it more risk aware, but women are frequently accused of being more risk averse,” she explains.

“Certainly from speaking to male investors their main focus is on the rate of return.”

Women choose investments more carefully

Additionally, according to Fleming, women seem to invest more widely.

“Men are more likely to invest in technology companies for their higher potential returns, whereas women want to invest in a broader range, from retail to food and drink, health and beauty, fem tech and creative industries.”

The director of investment strategy at the financial services firm Hargreaves Lansdown, Anna Macdonald, concurs that women make thoughtful investing choices.According to her. 

“Women seem to place comparatively more weight on where their money is going, what impact it might have, and the assurance that an investment is right for them.”

Why investing matters for women

According to our research, males are drawn to the possibility of financial gain more easily.

Female investors “appear more likely to connect investing with real-life goals, from building emergency savings to looking after children,” according to Jemma Slingo, pensions and investment specialist at Fidelity International.

It’s crucial to keep in mind that, due to the ongoing gender pay discrepancy, women in the UK often have less money to invest than men.

Investing “needs to do a better job of making investing feel accessible, relevant, and connected to people’s own goals and values,” according to Macdonald.Women’s long-term financial stability and the UK economy would both benefit from addressing this.

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