With the Afeela 1’s introduction at CES 2025, Sony Honda Mobility (SHM) formally entered the electric vehicle (EV) market.
The Afeela 1 is marketed as a high-tech luxury EV and comes in two trim levels:
Origin: $89,900
Signature (for $102,900) – featuring a center camera monitoring system, 21-inch wheels, and a back entertainment system.
The sleek exterior of the Afeela 1 is available in Tidal Gray, Calm White, and Core Black, while the interior is available in black or grey for a high-end look.
AI and intelligent features
Sony’s technological know-how is evident in the features of the Afeela 1:
With 40 sensors, the Afeela Intelligent Drive offers Level 2+ driver assistance.
AI voice assistant Afeela Personal Agent allows for hands-free communication.
A digital front bumper that shows charging status and traffic updates is called a media bar.
