In the first three months of this year, US customers visited the burger business less frequently than they did a year ago, despite a marketing tie-in with the Minecraft movie and extended price reductions.
Customers, according to CEO Chris Kempczinski, were “grappling with uncertainty”.
Assuring investors that the company could “navigate even the toughest of market conditions” was his assurance.
McDonald’s has been attempting for months to rekindle consumer enthusiasm after receiving criticism for pricing increases, particularly from lower-income households.
In contrast, the first three months of 2025 saw a 3.6% decline in income at US McDonald’s restaurants that had been open for at least a year.
