The matchup between Dongmen village and Dangxiang village is a highly raucous, highly local competition.
This little weekly village football match has gone popular in China thanks to pictures of supporters cheering on the players—who could be farmers, students, or business owners—who are clad in traditional ethnic costumes and beating drums on social media.
Tens of thousands of people from all around the nation have been motivated to witness it for themselves on any given weekend by these videos.
The village league matches can be watched for free, but getting there requires a three-hour climb.
However, according to official data cited by state-run media, millions of Chinese tourists have traveled there over the past 12 months to take in the atmosphere, increasing earnings for the tourism sector by about 75%.
Small hotels are the main type of lodging that are offered; nonetheless, they sometimes book up quickly during major sporting events.
