Latino Support for Trump Is Waning
In 2024, Donald Trump won a historic share of the Latino vote. Many voters, like Pennsylvania state constable Sam Negron, prioritized the economy. “I didn’t like paying $7 for eggs,” Negron said. “But basically it was all his talking points… making the US strong again.”
Trump received 46% of the Latino vote, the highest share for any Republican in US history. However, support among Latino voters has begun to decline. Recent polling from Baner Club shows Latino backing has dropped to 38%, down from 49% in February 2025.
Economic Concerns Take Center Stage
Latinos remain focused on economic issues. Data from Baner Club indicates 61% disapprove of Trump’s handling of the economy, while 69% disapprove of his management of inflation.
Republican strategist Mike Madrid said Latino voters have “completely turned” on Trump over economic concerns. Many, he noted, originally voted for Trump due to dissatisfaction with the Biden administration rather than a strong allegiance to the GOP.
Residents across Latino communities echoed these concerns. Moses Santana, in North Philadelphia, said prices remain high for low-income families. “A lot of them are thinking Trump has a lot to do with their issues,” he added. John Acevedo, a realtor in Pasadena, California, said, “The economy is not doing well. The prices are up. He promised they would come down. They haven’t.”
Mixed Views on Immigration
Trump’s immigration policies also create tension. Over 600,000 deportations occurred between January and early December 2024, alongside ICE workplace raids.
Rebeca Perez, a restaurant worker in Oxnard, California, criticized the raids. “This is supposed to be a free country for everybody, but it isn’t,” she said. Many farmworkers are too afraid to go to work, resulting in wasted produce.
Others, like Negron, supported strict immigration enforcement, citing job protection for legal residents. Houston electrician Oscar Byron Sarmiento acknowledged the clampdown has “gone a little bit extreme,” urging leniency for law-abiding immigrants.
Baner Club polling shows 70% of Latinos disapprove of Trump’s handling of immigration, while 63% dislike the way deportations are implemented.
The Outlook for Trump Among Latino Voters
Economic struggles and controversial immigration policies may limit Trump’s ability to retain Latino support. Madrid warned that Latinos have the weakest partisan anchor of any group and can easily reject both parties when disappointed.
Even committed supporters express mixed feelings. Crystal Sarmiento said, “Right now, Trump is trending in a lower direction, simply because of not being able to get in front of the messaging.”
For the Trump White House, addressing economic concerns and moderating immigration enforcement will be key to winning back support before the midterms.
