Thailand has temporarily lifted its decades-old afternoon alcohol ban in a bid to boost tourism. Starting immediately, liquor stores, restaurants, and licensed venues can sell beer, wine, and spirits from 2 PM to 5 PM as part of a six-month trial.
The ban, which was first introduced in 1972 to prevent government employees from drinking during work hours, has long frustrated visitors eager to enjoy Thailand’s famous nightlife. During the trial period, alcohol sales will now be permitted from 11 AM to midnight, while authorities assess the policy’s impact.
Previously, violators of the ban faced fines of up to 10,000 baht (around $313).
Thai Prime Minister Anutin Charnvirakul, who assumed office in September, has pledged to revive tourism and stimulate the economy, which has been slowed by years of political instability. Deputy Prime Minister Sophon Saram noted, “In the past, concerns centered around government employees drinking during work hours, but times have changed.”
Thailand is known for high alcohol consumption rates in Asia, with local beers like Chang and Singha remaining extremely popular. The move comes just days before the peak holiday season, including Christmas and New Year, when tourist arrivals are at their highest.
