Apple has unveiled a major lineup of new products and software features at its 2026 event. The biggest announcement was the iPhone Duo, the company’s first foldable iPhone.
Apple also introduced the iPhone 18 Pro and new AI features for the Apple Watch. The company says these updates will make its devices more useful in everyday life.
Quick Facts
| Detail | Information |
|---|---|
| What happened | Apple announced new iPhone and Apple Watch products |
| Main product | Foldable iPhone Duo |
| Event | Apple 2026 event |
| iPhone Duo price | $1,999 |
| Release date | October 23, 2026 |
| Inner display | 7.6 inches |
| Apple Watch Series 12 | Starts at $399 |
| Apple Watch Ultra 4 | Starts at $799 |
| New AI features | Audio Intelligence and Siri Recap |
Apple Introduces the iPhone Duo
Apple has officially entered the foldable smartphone market with the new iPhone Duo.
The device has two displays. One sits on the outside, while the larger screen appears inside when the phone opens.
Apple says the design offers a larger display without making the device feel like two phones joined together.
The inner screen measures 7.6 inches. The outer display reportedly covers about 90 percent of the screen area found on the iPhone 18 Pro.
The iPhone Duo will use a fingerprint sensor built into the side button. Apple also chose titanium for the phone’s case.
The company priced the iPhone Duo at $1,999. Apple plans to put it on sale on October 23.
iOS Gets a New Foldable Design
Apple has redesigned parts of iOS for the two screen format.
Users will be able to run two apps at the same time. The company also says it moved controls and buttons to make better use of the larger display.
The iPhone Duo will also support Apple Pencil features.
These changes could make the foldable iPhone more useful for multitasking, reading and creative work.
Apple Watch Gains New AI Features
Apple also focused on artificial intelligence during the event.
The Apple Watch Series 12 will receive a feature called Audio Intelligence. It uses the watch microphone to capture information from conversations.
Apple says users can review recent parts of a conversation when they miss an important detail.
Another feature, called Siri Recap, can create high level notes from conversations. It can also generate a title, summary and key points.
Apple says the feature will protect user privacy. According to the company, it will not store audio recordings or share them.
Apple Watch Series 12 and Ultra 4 Prices
Apple did not raise the starting price of the new Apple Watch models.
The Apple Watch Series 12 starts at $399. The Apple Watch Ultra 4 starts at $799.
Apple also announced a new Apple Watch version with a ceramic case.
Apple shares moved during the event as investors reacted to the announcements.
The stock opened at $315.49 and briefly climbed to around $318. The supplied report says the shares then moved lower for much of the presentation.
The same report later listed Apple shares at $323.78, up $8.44, or 2.68 percent.
This shows that the market reaction changed after the initial movement during the presentation.
Apple (AAPL) Stock Performance Over the Past Seven Months
Apple (AAPL) monthly stock prices shown in USD. Historical figures are provided for informational purposes.
iPhone Duo Arrives October 23 With Titanium Design
The iPhone Duo is the biggest hardware change announced at the event.
Apple confirmed a $1,999 starting price and an October 23 release date.
The phone features an internal 7.6 inch display and an external screen. It also includes a titanium body and a fingerprint sensor in the side button.
Apple has also updated iOS to support multitasking across the two displays.
On the Apple Watch side, Audio Intelligence and Siri Recap will bring new AI based functions to the Series 12.
Apple Enters Foldable Phone Market
Foldable smartphones have already become an established product category among several technology companies.
Apple’s entry gives the company a new way to compete in the premium smartphone market.
The iPhone Duo also marks a major change from Apple’s traditional single screen iPhone design.
Apple’s Foldable iPhone Could Change Smartphones
The foldable iPhone could change how people use large screen features on a smartphone.
A larger internal display may help with multitasking while keeping the device portable when closed.
Apple’s AI features could also make the Apple Watch more useful for meetings, conversations and everyday tasks.
The $1,999 price puts the iPhone Duo firmly in the premium smartphone category. Its success will depend on customer demand and how well Apple solves the practical challenges of foldable phones.
Apple launches the iPhone Duo on October 23.
More information about availability, software support, and regional pricing should become clearer as the launch approaches.
Apple will also need to show how its new AI features perform in real-world use.
Apple’s 2026 event introduced one of its biggest iPhone design changes in years.
The October 23 launch will give customers their first chance to experience Apple’s foldable iPhone.
