Chanel’s latest ambassador announcement
Chanel has chosen Grammy nominated singer songwriter Gracie Abrams as its newest global ambassador. The brand also named her the new muse of the Coco Crush jewelry line. Chanel said her natural style and quiet confidence reflect the spirit of the collection. Her first campaign for the brand will be released on January 13, 2026.
About the Coco Crush jewelry collection
The Coco Crush line takes inspiration from Chanel’s famous quilted pattern first seen in 1955. The collection includes rings, bracelets, necklaces, and earrings. Each piece comes in beige, yellow, or white gold, with or without diamonds.
Gracie Abrams’ rise in music
Gracie Abrams first gained attention with her early singles and EPs in 2019 and 2020. Her music blends intimate songwriting with a bedroom pop sound. Her EPs Minor and This Is What It Feels Like helped build her growing fanbase.
She released her debut album Good Riddance in 2023, which earned her a Best New Artist nomination at the 66th Grammy Awards. Her second album The Secret of Us arrived the following year, along with a deluxe version featuring her highest charting track, That’s So True.
Background and career influence
Gracie Abrams was born in Los Angeles. She is the daughter of filmmaker J.J. Abrams, whose movies have earned billions worldwide.
Joining an elite group at Chanel
With this new role, Abrams joins a select circle of Chanel ambassadors. The group includes Lupita Nyong’o, Riley Keough, Margaret Qualley, Tilda Swinton, Penélope Cruz, and Lily Rose Depp.
