By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Baner ClubBaner ClubBaner Club
  • Home
  • Business
    BusinessShow More
    Pakistan, China business firms sign $4.2 billion MoUs
    September 4, 2025
    Billions are lost due to top bosses’ massive abuse of the SOEs Act 2023.
    September 2, 2025
    Second phase of CPEC launched with new agricultural and industrial agreements
    October 7, 2024
    The Rupee depreciates 13 paise in interbank trade against the US dollar.
    October 7, 2024
    Reluctant bidders to keep on PIA employees
    October 7, 2024
  • Politics
    PoliticsShow More
    In Beijing, Xi and Kim discuss and stand to further their socialist agendas.
    September 4, 2025
    Over the National Guard’s deployment, Washington DC is suing the Trump administration.
    September 4, 2025
    As China and Pakistan sign $4.2 billion business agreements under CPEC 2.0, the PM promises investors that they will be facilitated.
    September 4, 2025
    PTI divided over Kalabagh Dam after Gandapur voices support for project
    September 4, 2025
    PTI divided over Kalabagh Dam after Gandapur voices support for project
    September 4, 2025
  • Technology
    TechnologyShow More
    European nuclear research delegation visits Pakistan: FO
    September 2, 2025
    The government warned: “Without a data strategy, the UK risks losing its leadership in AI.”
    October 7, 2024
    A 10-year-old youngster may be seen on camera traversing a ‘busy’ school playground in a stolen automobile.
    October 7, 2024
    Now, for a price, loyalty testers will expose your boyfriend’s infidelity.
    October 7, 2024
    Google unveils a new video-based search interface.
    October 4, 2024
  • Sports
    SportsShow More
    Pakistan defeats the UAE by 31 runs in the T20 Tri-series 2025, with Fakhar and Abrar shining.
    September 4, 2025
    Australian pacer Starc retires from T20Is, shifts focus to Tests, ODIs
    September 2, 2025
    GB climbing season severely hit by climate disasters, challenges
    September 2, 2025
    Afghanistan defeat Pakistan by 18 runs in T20I tri-series clash
    September 2, 2025
    Masood ton puts Pakistan in good position against England
    October 7, 2024
  • Job Portal
  • Matrimonial
  • Marketplace
  • Chat Room
  • More
    • Blog
    • Interests
    • Contact Us
Reading: Is your new car in storage? Within Kia’s plan to purposefully withhold deliveries.
Share
Notification
Font ResizerAa
Font ResizerAa
Baner ClubBaner Club
Search
  • Home
  • Business
  • Politics
  • Technology
  • Sports
  • Job Portal
  • Matrimonial
  • Marketplace
  • Chat Room
  • More
    • Blog
    • Interests
    • Contact Us
  • Privacy Policy
  • Terms and Conditions
© 2022 BanerClub. All Rights Reserved.
Baner Club > Blog > Innovation > Is your new car in storage? Within Kia’s plan to purposefully withhold deliveries.
InnovationMarketingTechnology

Is your new car in storage? Within Kia’s plan to purposefully withhold deliveries.

Last updated: 2023/12/19 at 5:39 PM
Published December 19, 2023
Share
10 Min Read
SHARE

Kia Canada has stated that it is unable to comment on “confidential internal business matters.”

Dozens of cars are parked in rows on a dusty gravel lot.
Go Public has learned that new Kia cars are not being released to Ontario dealerships—and reportedly many more across the country—to sell. Instead, they’re being stored on this compound, 30 kilometres south of Kitchener, Ontario, and allegedly on other similar compounds across Canada.

Social Sharing

  • Facebook
  • x
  • Email
  • Reddit
  • LinkedIn

New Kia vehicles that have arrived from overseas are sitting on a storage lot in Wolverton, Ont., purposely locked up, even though customers have been waiting months and months—some well over a year—to get their vehicles.

Contents
Kia Canada has stated that it is unable to comment on “confidential internal business matters.”Social SharingKia Canada delaying vehicle deliveries in controversial strategy, internal video revealsAn unusual strategyKia employees decry ‘lack of respect’Ontario Kia dealerships told to blame delays on shipping issues‘What they’re doing is wrong’

The new cars are being withheld from Kia’s Ontario dealerships—and reportedly from many more across the country—as part of a controversial plan by Kia Canada to game the number of sales in the last six weeks of the year.

Go Public has obtained a video in which a Kia regional manager explains the scheme—passed down from top Kia executives—to more than 100 dealership reps in Ontario during a Nov. 17 video call.

“All of you are going to be very unhappy with me today,” said Kia’s central region manager, Vince Capicotto, as he outlined the plan, which he said would roll out nationally.

Instead of shipping all the vehicles to dealerships, Capicotto told the dealers only some would be released—the rest would remain on various compounds until the new year.

The reason for this, he explained in the call, is to avoid appearing too successful in the eyes of headquarters in Korea.

Kia Canada delaying vehicle deliveries in controversial strategy, internal video reveals

“With the global slowdown, Kia Canada wants to control wholesale and retail performance in 2023 to not show high over-achievement,” he said.

“There’s a high risk with overperformance that Kia headquarters will not provide Kia Canada with the resources necessary in our budget for 2024 to have a successful year if we overperform for the balance of 2023 at too high a rate.”

According to Capicotto, Kia Canada has hit its target of selling 84,000 vehicles in 2023. He said there was concern that if sales continued to go well, headquarters would decide Canada didn’t need marketing support in the new year and would cut back on that.

An unusual strategy

An auto expert says it’s a very unusual move for Kia Canada.

“It is normal for automakers to use creative strategies at the very end of the year,” said Shari Prymak, senior consultant at Car Help Canada, noting that this includes pre-registering vehicles toward the end of the year so they can show higher sales.

“Usually, those strategies are to help increase sales, not reduce them,” he said.

Capicotto did not respond to Go Public’s request for an interview.

  • Why some Canadian car dealerships don’t want your cash

A spokesperson for Kia Canada declined an interview request and declined to answer many of Go Public’s questions. In a written statement, she said she could not comment on “confidential internal business matters,” including whether the information was accurate.

She also wrote that the company is committed to ensuring “timely delivery” of customer orders “in 2023 and beyond.”

She did not explain how “timely delivery” coincided with deliberately withholding vehicles from sale.

A spokesperson for Kia headquarters in Korea said in an email that the company’s official position “has been shared” by its Canadian colleagues.

A man in a black shirt gestures as he speaks on a video call.
Kia’s central region manager, Vince Capicotto, acknowledged on a video call that customers have been ‘freaking out’ over long waits to get their cars, and the new strategy will exacerbate delays.

Kia employees decry ‘lack of respect’

As Capicotto delivered the news, Kia employees on the conference call—their microphones muted—started to type comments in the chat box.

“I’ve been with the brand since 2004,” wrote one person. “This is the first time I’ve seen the dealer body penalized for selling too many vehicles.”

“This shows a complete lack of respect for every dealer in Canada and our customers,” wrote another. “No sold units should ever be held; they should be expedited.”

Another employee dismissed the scheme to secure more marketing support in 2024. “We don’t need marketing,” he wrote. “We need cars.”

Capicotto read each comment out loud and addressed them.

“This is not going to be great, no matter how you look at it,” he said, stressing that the move to hold back cars until the new year is about a longer-term plan.

“This is about thinking not just about today and this month but also about the next few months and the quarter ahead.”

An aerial image shows dozens of cars parked on a dusty gravel lot.
Employees at Kia dealerships say Kia cars that are locked up should be immediately sent to dealerships. One employee said some of his customers are ditching the company after learning about additional delays in receiving their cars.

One Ontario Kia manager Go Public spoke to said the squeeze on car inventory right before the holidays is a tough financial burden for all kinds of staff at dealerships. CBC is not identifying him because he fears professional repercussions.

Franchise owners will, of course, make less money, he said, and sales staff heavily rely on commissions, which only materialize once a customer receives the vehicle and pays in full. People working in the parts and service departments, he says, will also feel the ripple effect.

“You go home, and you tell the family that you’re losing a considerable amount of money for the next two months,” he said. “I could be doing better.”

He says he’s already had customers who’ve paid a deposit walk away when they learned of the additional delays.

“Last week alone, we lost three sales orders,” he said, shaking his head.

A wide-shot of a building with a large wall of windows. Kia Canada's logo is on the building, and on a sign post in front of the building.
Kia Canada’s headquarters are in Mississauga, Ontario. The company’s strategy to withhold vehicles until the new year allegedly affects dealerships across Canada.

He says working at Kia has been frustrating for almost four years, since early 2020.

Some 30 rail blockades swept the country in February of 2020, halting freight traffic in many parts of the country.

Then the pandemic hit and supply chain issues—such as a shortage of semiconductor chips—severely affected the availability of inventory for all car manufacturers. Kia has experienced shipping problems, and a two-week port strike in Vancouver this July froze all freight traffic.

  • Supply chain issues from B.C. port strike threaten to once again make buying a car a months-long process
  • Buying a car has never been more expensive, assuming you can even find one. Here’s why

“Now we’re going to come up with some boneheaded idea that we’re just going to leave them all rotting [on compounds] until the new year,” he said. “Does that make sense? That is the worst.”

He said the plan to deliberately withhold cars from sale may be the final straw—he’s considering leaving Kia in the new year.

Ontario Kia dealerships told to blame delays on shipping issues

On the November video call, many employees wanted to know how to explain Kia’s decision to keep cars on the compound to their customers.

“Can we just tell people there was a fire at the factory?” joked one employee.

Capicotto said it was up to dealers what they would tell customers, but he modelled some wording that didn’t mention the internal strategy.

“Mr. Customer, we’ve just been communicated that there’s been… delivery delays and logistics delays at Kia Canada,” he suggested.

‘What they’re doing is wrong’

Brian Olmsted put down a $500 deposit for a Kia EV6 in June 2022.

The Toronto resident says he’s contacted his dealership every few months to see how much longer the wait will be and is fully expecting to have his car by now.

Go Public told him about Kia Canada’s plan to withhold new cars from being shipped to dealerships.

You Might Also Like

New oil and gas reserves discovered in Attock district

Hollywood creative heavyweights are not impressed by Meghan Markle or Prince Harry?

Pakistan to witness rare ‘Blood Moon’ on Sept 7-8

European nuclear research delegation visits Pakistan: FO

On an energy rally, stocks reached a new all-time high of about 85,000 points.

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
December 19, 2023 December 19, 2023
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Copy Link
Share
Previous Article On December 19, the US dollar in Pakistan saw a slight decline in the open market.
Next Article In order to fix the economy, Bilawal emphasizes the need to bury “old-school politics.”
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

Facebook Like
Twitter Follow
Pinterest Pin
Instagram Follow
Youtube Subscribe
Dribbble Follow
- Advertisement -
Ad imageAd image

Latest News

Tom Holland discloses that he was diagnosed with dyslexia and ADHD as a child.
Entertainment September 4, 2025
Afghanistan earthquake death toll rises, survivors face aid crunch
News September 4, 2025
Study reveals urgent climate crisis as wildfires ravage Spain, Portugal
Weather September 4, 2025
Punjab launches ‘clinic on boat’ service for flood victims
Health Pakistan September 4, 2025
//

Where headlines meet insight, and stories shape perspectives. Your gateway to informed perspectives and captivating narratives.

Top Categories

  • BUSINESS
  • POLITICS
  • TECHHot
  • HEALTH
  • News
  • Technology
  • Fashion

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Baner ClubBaner Club
Follow US
© 2025 BanerClub. All Rights Reserved.
  • Privacy Policy
  • Terms and Conditions
Pay with Paypal

Login

Register

Please enter your username or email address. You will receive a link to create a new password via email.

Loading Back to login
Forgot Password
Facebook Login Loading...
Registration is currently disabled.
  • Login
  • Sign Up
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.
body::-webkit-scrollbar { width: 7px; } body::-webkit-scrollbar-track { border-radius: 10px; background: #f0f0f0; } body::-webkit-scrollbar-thumb { border-radius: 50px; background: #dfdbdb }
Welcome Back!

Sign in to your account

Lost your password?