On Monday, the Trump Organization unveiled Trump Mobile, a new mobile phone service that promises domestically made phones and call centers in the US, along with a $499 smartphone.
With this action, former President Donald Trump has significantly increased his business presence in the heavily regulated U.S. cellular industry.
Analysts view the launch as part of a larger initiative to provide alternatives to established platforms in order to appeal to conservative consumers and followers of the former president. The Trump family’s economic interests have shifted more and more in recent years toward cryptocurrency, digital media, and branded endeavors like Trump-branded stock listings and Truth Social.