Although matcha is the new preferred beverage at trendy cafes throughout the world, Japanese manufacturers are finding it difficult to meet the rapidly increasing demand for the powdered green tea.
What you should know about the beverage that weekend indulgence seekers and “wellness” influencers adore:
What is matcha?
Matcha, which translates to “ground tea” from Japanese, is a bright green powder that is whisked with hot water and can be used with milk to create matcha lattes.
Early in the ninth century, China brought green tea to Japan, where it was initially utilized for therapeutic purposes.
As part of the tea ceremony tradition created by tea master Sen no Rikyu, matcha arrived much later, in Kyoto in the 16th century.
