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Dua Lipa files 15 million dollar lawsuit against Samsung over alleged image use on TV boxes

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Dua Lipa files a 15 million dollar lawsuit against Samsung, claiming her image was used without consent on TV boxes in the United States market.

Dua Lipa has taken legal action against Samsung in the United States. She claims the company used her image on television packaging without asking for permission. The case was filed in a federal court in California.

Contents
Allegations in the lawsuitHow the issue came to lightLegal claims and responseBrand partnerships and public imageWhat happens next

Allegations in the lawsuit

The complaint states Samsung placed a photo of Dua Lipa on several TV box designs sold in the United States. Her legal team says this use happened without consent.

They also argue the company tried to benefit from her fame to attract buyers. The filing includes claims of copyright infringement, trademark misuse, and unauthorized use of her likeness.

How the issue came to light

According to the court filing, Dua Lipa learned about the packaging in June 2025. Fans noticed the image and started sharing it on social media. Some even referred to it as the Dua Lipa TV box.

Online comments reportedly suggested that customers would buy the television because of her image.

The lawsuit says Samsung ignored repeated requests to stop using the image. Her team demanded that the company remove the design and respect her rights.

The case also states the photo came from her 2024 performance at the Austin City Limits Festival. Her legal team says she holds the copyright to that photograph.

Brand partnerships and public image

Dua Lipa has worked with several global brands. These include Puma, Versace, Yves Saint Laurent, Apple, Porsche, Chanel, and Nespresso. Her team argues that her image has strong commercial value built through years of work.

What happens next

The case will continue in court. Samsung has not yet issued a detailed public response.

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